Thursday, August 18, 2016

Facts about 100 Year Old Mr. Peanut

In late July 2016 the DNC came to town to elect their candidate.  Just by chance over the Fourth of July weekend, I happened to catch another icon in American History visiting Philadelphia.

Mr. Peanut Collectors ( were in town celebrating a milestone. Mr. Peanut turns 100 Years Old in 2016. 

I saw him climb the Rocky steps at the Philadelphia Art Museum. Pretty dang impressive for his age and he didn't even use his cane.

Quick facts about the United States, if not the world's most recognized nut
His employer, Planters was founded by an Italian immigrant Amedeo Obici in Wilke-Barre, PA. In 1906, he partnered with Mario Peruzzi and in 1908 the company was incorporated as Planters Nut Chocolate Company. Planters merged into Standard Foods then, Nabisco turned to Kraft and now Kraft-Heinz.

Antonio Gentile a 16 year old from Suffolk, Virginia enter a contest to design a logo and he came up with the Mr, Peanut figure.  He won $5. Mr. Obici later became involved in this young man's life and assisted in his education.  He went on to become a doctor. Tragically this young man passed away at 36 years old from a heart attack.

Mr. Peanut and the original drawings are at the American History, Smithsonian Institute in Washington, D.C.

Mr. Peanut was one of the famous icons at the 1964/65 New York World's Fair and is one of the most recognized representatives of a product. He has star quality.

 Who owned a Mr. Peanut bank? I don't remember it holding much but it was enough to buy a chocolate candy bar or a Popsicle at the corner store back in the days when pennies mattered.

Where did you get you bank? Mine came from the store in Atlantic City, New Jersey. The friendly Mr. Peanut was stationed at the door of the largest Planters store. This store closed back in the 70's. I also had a tan plastic mug with a handle that I drank chocolate milk in.

The Nutmobile made its debut in 1999. The new Nutmobile made it debut in 2015, mostly comprised of college kids earning extra cash for college during the summer months on the road.

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